Britvic Worldwide Brands announced the debut of Robinsons Fruit Shoot Concentrate in Birmingham and throughout Alabama.
April 30/Dublin -- Britvic Worldwide Brands, global beverage company, announced the debut of Robinsons Fruit Shoot Concentrate in Birmingham and throughout Alabama. Robinsons Fruit Shoot is the number one kids drink brand in the U.K., and Britvic, along with premier bottler Buffalo Rock, is now bringing the novelty of a concentrate to families in the United States.
“Fruit Shoot has been a great addition to the Buffalo Rock beverage portfolio and we have realized significant success in the 10oz bottles. We look forward to continued share growth in the fruit drink category with the addition of the multi-serving concentrate package,” said Matthew Dent, president and chief operating officer at Buffalo Rock.