The study shows that, despite radical changes in society, women still dominate the retail marketplace.
May 6/New York/Press Release -- For today’s retailers and manufacturers, it has become increasingly complicated to pinpoint who are today’s primary shoppers. Soccer moms? Working women? Men? In a new study commissioned by the Private Label Manufacturers Association (PLMA), GfK Custom Research North America answers the questions with some surprising results.
The study shows that, despite radical changes in society, women still dominate the retail marketplace. Although women’s personal and professional advancements have grown significantly in recent decades, the time spent grocery shopping has not decreased.