Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market.
May 7/St. Louis -- Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market.
Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.