The future outlook for the rum sector looks positive thanks in part to strong growth potential in regions where it remains relatively under-developed.
May 7/Bromsgrove, England/PRNewswire -- The future outlook for the rum sector looks positive thanks in part to strong growth potential in regions where it remains relatively under-developed, including Central & Eastern Europe and the Balkans, the CIS, East Asia and the Middle East, according to a new report from just-drinks/The IWSR.
The report found that the overall rum category achieved a "very healthy" 4.7% compound annual growth rate (CAGR) between 2006 and 2011, with total sales now standing at 146.4 million nine-liter cases. The IWSR says it expects this favourable trajectory to have continued in 2012 and the beginning of this year.