Ruffles is adding a twist to one of America’s most popular side dishes.
July 2/Plano, Texas -- Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is adding a twist to one of America’s most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide just in time for National French Fry Day on July 13, are the first-ever French fry-shaped snacks sliced from real potatoes.
The new product brings to life the French fry experience -- from the shape, to the taste, to the crunchy texture and even to the packaging. They can even be microwaved for a straight-from-the-diner flavor. Ruffles Crispy Fries Potato Strips are the latest offering from a brand known for creating flavors inspired by real foods guys love.