Craveability is a major purchase driver for restaurants, with 83% of consumers saying that cravings are a main reason they purchase food away from home.
July 9/Chicago/PRNewswire -- Craveability is a major purchase driver for restaurants, with 83% of consumers saying that cravings are a main reason they purchase food away from home. Technomic recently published a white paper on this critical attribute of restaurant food and beverage, powered by data from Consumer Brand Metrics (CBM), which continuously tracks more than 80,000 annual consumer restaurant visits by U.S. and Canadian consumers at more than 115 leading restaurant chains.
This white paper, titled "Cultivating Craveability: Consumer Assessments of the Most Craveable Restaurant Chains," takes a deep dive into the importance of craveable items, the role of craveability in driving satisfaction and loyalty, and the chains that consumers say most excel at triggering and satisfying their cravings.