Campbell Soup Company expects to launch more than 200 new products in fiscal 2014.
July 24/Camden, N.J./Business Wire -- Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies, president and chief executive officer Denise Morrison and her management team said at a meeting with investors.
Reviewing Campbell's growth and performance in fiscal 2013, Morrison said, "We've grown our percentage of sales from both sustaining and disruptive innovation, and we've multiplied the number of new breakthrough ideas in the pipeline."