When it comes to household decision making, dads care just as much as moms about food and beverage purchases for the family.
July 31/New York/PRWeek -- When it comes to household decision making, dads care just as much as moms about food and beverage purchases for the family, according to a study by Edelman Berland and Edelman's food sector.
The “America's Kitchens: Redefining Roles and Values” study, which surveyed 500 moms and 500 dads in the US individually via phone in early 2013, revealed that more than 65% believe that what the family eats reflects their personal values. The survey also showed that moms and dads agree on what attributes are most important when it comes to making decisions on food.