Results illustrate that Latinos identify food as an important element of daily life.
July 31/New York/Press Release -- Every 30 seconds, a Hispanic turns 18 years old in the U.S., amplifying the influence of the country's fastest growing ethnic minority. A new study, "The Multi-Cultural Latino Consumer," finds that though Latinos are far from homogenous, diverse segments overall stay true to significant commonalities when it comes to food, in particular their preference for fresh, local and whole ingredients and traditional dishes that help preserve their connection to their family and country of origin.
The study was jointly developed and conducted by consumer research firm The Hartman Group and MSLGROUP.