Concentric Marketing released the results of a recent study it conducted around brand attitudes, shopping habits and preferences of Millennial consumers.
August 27/Charlotte, N.C./Press Release -- Concentric Marketing released the results of a recent study it conducted around brand attitudes, shopping habits and preferences of Millennial consumers. The results reveal some divergence from some of the commonly held beliefs surrounding this important and upcoming cohort. The report asserts some insights marketers will find helpful in understanding and micro targeting within this generation.
A few interesting findings from the study include: