Release -- DSM has published results of a consumer survey revealing that urban consumers buying pre-prepared foods are seeking fresh, natural flavors.
September 12/Heerlen, The Netherlands/Press Release -- DSM has published results of a consumer survey revealing that urban consumers buying pre-prepared foods are seeking fresh, natural flavors and dishes that taste as though they could be home cooked. The survey results from 5,000 urban consumers in countries as diverse as the U.S., Brazil, China, Poland and Nigeria are included in the second of a series of global insight reports published by DSM to explore people’s perceptions of savory tastes.
Revealing urban consumers’ taste preferences, attitudes and behaviors, the survey data show that more than half (55%) believe a "fresh or natural" flavor is what makes the food they buy taste delicious. This was felt most strongly by urban consumers living in China (72%). Closely following, was "taste as if it were made at home," with respondents in Brazil saying this was the most important driver for delicious food (67%). These cravings for fresh-tasting, natural or homemade tastes present something of a challenge for food producers in the face of consumer behavior, as nearly two-thirds (64%) of urban consumers report they are using the same or more processed food at home than they were three years ago.