More and more Americans eat smaller portions of food more frequently throughout the day.
September 17/Rockville, Md./Press Release -- More and more Americans eat smaller portions of food more frequently throughout the day, and there is universal agreement in the food industry that this megatrend is here to stay. Another cultural shift is the high priority placed by many adult consumers on making sure that the foods they -- and their kids -- eat pass nutritional muster. These consumer trends are converging to produce a new generation of snackers attracted by the “health halo” around healthy-ingredient snacks, creating the conditions for a vibrant market.
According to "Healthy-Ingredient Snacks in the U.S.," a report from market research firm Packaged Fats, this market is marked by a continuous quest on the part of both marketers and consumers for the next, best product offering.