Shoppers seem to be keeping their private label shopping habits consistent with last year.
September 18/Denver/PRNewswire -- An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that shoppers seem to be keeping their private label shopping habits consistent with last year. Some shopper segments appear to be increasing their acceptance of private label, with more than a third of shoppers still saying that they are buying more private-label brands than last year. Of that group, one in three shoppers say they will probably buy even more in the future.
While more than half of shoppers (54%) named quality as their top priority when shopping for everyday products, less than a third said that name brands are better quality or more reliable than private label. However, 56% of shoppers have the perception that name brand packaging is more attractive than private label.