Horizon Milling announced initial findings from its proprietary multi-year research program to understand what drives liking and disliking of whole wheat breads by specific consumer segments.
October 7/Las Vegas/PRNewswire -- Horizon Milling announced initial findings from its proprietary multi-year research program to understand what drives liking and disliking of whole wheat breads by specific consumer segments at the 2013 International Baking Industry Exposition (IBIE).
"With pressure coming from consumers, government and public health organizations to improve the nutritional value of foods, we believe there are opportunities for growth around whole wheat," said Megan Speas, director of marketing at Horizon Milling. "By understanding why consumers like, and dislike, whole wheat bread, we can help our customers optimize how they develop and innovate using various whole wheat flours."