Cargill's Gatekeeper Purchase Drivers Study of more than 1,000 consumers explored parents' attitudes and drivers of food and beverage purchases for their children.
October 7/Las Vegas/PRNewswire -- At the 2013 International Baking Industry Exposition (IBIE), Cargill announced the attributes that resonate most with parents as they consider buying bakery items. The proprietary Cargill Gatekeeper Purchase Drivers Study of more than 1,000 consumers explored parents' attitudes and drivers of food and beverage purchases for their children.
This research was conducted as part of Cargill's childhood nutrition initiative, an effort which aims to help food and beverage makers and foodservice operators formulate products that improve the nutrition profile of products targeted to children.