The global food industry interacts with a small yet vocal consumer segment called Food e-Vangelists, which most marketers are not including in their outreach efforts.
October 8/New York/PRWeek -- The global food industry interacts with a small yet vocal consumer segment called Food e-Vangelists, which most marketers are not including in their outreach efforts, according to a study from Ketchum.
The agency's third global Food 2020 survey, which included 1,800 participants across the US, UK, China, Italy, Germany, and Argentina, found that about 22% of the global population identifies itself as Food e-Vangelists.