Fruit can contribute a health halo with healthful benefits, particularly superfruits; add more “local” appeal; and/or give new products a more premium positioning.
Fruit can add a distinctive, consumer-pleasing flavor to a host of products, but fruits are capable of so much more. They can add a healthful benefit and serve to provide products with a healthy halo.
In general, flavor trends can be largely a matter of regional preferences; after all, one person’s comfort food can well be another person’s exotic cuisine. However, research from Innova Market Insights suggests one flavor trend is having a global impact. The rising interest in superfruits -- whether due to the flavor of the items themselves or to the healthy halo surrounding them, is a global phenomenon -- and pomegranate leads the way.