According to a study, coffee is a dominant beverage in the Canadian market.
October 24/Toronto/CNW - According to the CAC's newly released "2013 Canadian Coffee Drinking Study," coffee is a dominant beverage in the Canadian market. Only tap water enjoys equally high past-day penetration. The results of the research show that approximately two-thirds of adult Canadians (65%) consumed coffee in the past-day. Approximately three-quarters of Canadians aged 18-79 (78%) indicate they've consumed coffee in the past week. A total of 83% of Canadians say they've enjoyed coffee in the past-year. Coffee drinkers consume on average 3.2 cups of coffee per day.
Traditional coffee is the most common coffee type, with over one-half of consumers drinking it yesterday (55%), followed by espresso-based coffee (12%), instant traditional coffee (9%), iced/frozen blended coffee (6%) and decaffeinated coffee (5%).