The Hershey Company is launching a new confectionery brand in the U.S. called Lancaster.
November 6/Hershey, Pa. -- The Hershey Company is launching a new confectionery brand in the U.S. called Lancaster. The new brand will feature a line of caramel soft cremes that will roll out nationwide in January 2014.
The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, as it is the first time the company has launched a new brand that is not a brand extension or acquisition in the past 30 years. The new brand is rooted in Hershey's heritage and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.