Natural has been quietly disappearing from food labels on store shelves.
November 8/New York/Wall Street Journal -- A growing number of food and beverage makers are quietly dropping "natural" and "all-natural" claims from their labels and marketing as a result of proliferating lawsuits challenging such claims, reports The Wall Street Journal.
Attorneys told WSJ that at least 100 suits -- most filed on behalf of consumers seeking class-action status -- have been filed in the past two years challenging the natural claims of dozens of brands, including Unilever's Ben & Jerry's, Kellogg's Kashi, and Beam Inc.'s Skinnygirl alcoholic beverages.