Beer is losing ground in terms of which alcoholic beverage category is most likely to be considered someone’s “favorite.”
November 9/New York/Press Release -- The most recent wave of Alcoholic Beverage DemandTracker, a periodic survey of U.S. adults age 21+ who consume any type of alcohol at least once a week or more, shows that beer is losing ground in terms of which alcoholic beverage category is most likely to be considered someone’s “favorite.” However, the news is not all bad for the beer category, as it appears to be gaining ground among some groups of consumers that have been less likely to favor beer in the past.
Overall in September, 39% of alcohol consumers named beer as their favorite category, followed by wine at 30%, spirits at 28%, flavored malt beverages at 4%, and alcoholic cider at 1%. Compared to September 2012, beer has lost two percentage points at the expense of the other alcohol categories.