Water is the top beverage consumed by adults throughout the day, according to new research.
November 18/Chicago/NPD Group -- Despite the popularity of such beverages as coffee and soda, water is the top beverage consumed by adults throughout the day, according to new research from The NPD Group.
Many U.S. adult consumers begin their day with a cup of coffee, but as the day goes on, water plays a more important role in satisfying beverage needs. In fact, beginning with the snack occasion that occurs between breakfast and lunch, water represents 46% of all drinking occasions. Tap/filtered or bottled water is the top beverage at lunch and dinner, followed closely by soft drinks.