As non-flavored vodkas remain the mainstay of the sector, a new entry comes to the alcoholic beverage market.
November 26/Miramar Beach, Fla./Business Wire -- Despite the wide growth of flavored vodkas on the market, non-flavored vodkas remain the mainstay of the sector.
A report by Just-Drinks showed sales of flavored vodka in the U.S. on-trade have fallen 12% in the past 12 months, while tracking firm Restaurant Sciences says the flavored vodka category lost approximately 1% of its on-trade spirits market-share during the same period. Meanwhile, the global vodka market grew by 0.3% last year despite the downturn in flavored vodka consumption.