A test is the first step in rolling out a new product by the Seminole Tribe of Florida Inc.
December 12/Hollywood, Fla. -- Hard Rock Energy drinks are making their debut in South Florida. This test market is the first step in rolling out the new product by the Seminole Tribe of Florida Inc., the tribe's business development arm, which is jumping into the $20 billion-and-growing energy drink market. Three flavors of Hard Rock Energy drinks will soon be available for purchase on store shelves and available at select restaurants and bars. The flavors are Original, Paradise Punch and Sugar Free.
The Seminole Tribe of Florida purchased Orlando-based Hard Rock International in 2007 and has supported its strategic expansion to include more cafes, hotels, casinos and other new business ventures. The tribe's business development arm has obtained a license to use the brand on Hard Rock Energy drinks.