Six in 10 Americans who consume energy drinks and shots are concerned about the safety of the products.
January 8/Chicago/Press Release -- Six in 10 Americans who consume energy drinks and shots are concerned about the safety of the products, according to research from Mintel. The results were based on responses from nearly 700 adults.
In spite of the increased scrutiny of energy drinks, the market expanded 17% in both 2012 and 2013 (estimate). The energy drink category is estimated to have generated $11.3 billion in sales last year, reflecting a $1.7 billion increase from 2012, Mintel noted.