As Number Employed in the U.S. Increases So Does Carried-From-Home Breakfasts, says NPD
Up until 2008 and the Recession carried-from-home breakfasts were on the rise, but as the Recession took hold and unemployment rose, carrying breakfast items from home began to decline, according The NPD Group, a leading market research company. Now with the economy recovering and more employed NPD’s food and beverage market research is finding a slight uptick in carried breakfasts and predicts this behavior to grow in 2014.
Carrying breakfast from home is predominantly an adult behavior, especially among adults who are employed full-time. The peak start time for consuming a carried breakfast is 8:00 a.m., and these occasions are nearly three times more likely to occur on a weekday when adults are commuting to work, finds NPD.