Alcoholic beverages lure consumers with a host of flavors, some previously unseen in this category, all part of efforts to attract those looking for an adventurous take on the traditional tipple.
Once largely associated with illegal practices, moonshine has begun to come into its own as a distilled spirit. Old Smoky Tennessee Moonshine, for instance, has an entirely legal, fruit-flavored line of alcohol in jars.
Consumer interest in sweeter flavors continues to grow, and alcoholic beverage makers are adjusting their offerings to meet those expectations. In fact, Liberum Capital notes the U.S. has seen a candy- and confectionery-flavored vodka boom, with flavored varieties of the drinks accounting for more than a fifth of the consumption of vodka. Considering vodka accounts for a third of all spirits sold in the U.S., this is no small market.