What do restaurant and bar patrons think about adult beverages? Do their actions reflect their attitudes? By all accounts, the glass is more than half-full, says foodservice researcher Technomic Inc. The Chicago researcher has been surveying consumers and studying actual restaurant and bar sales. Last fall, Technomic released as many as three new reports on adult beverage trends.
For starters, new data suggests that chain restaurant adult beverage programs literally enhance guest satisfaction. In a new white paper, “Adult Beverage Consumption at the Leading Restaurant Chains,” Technomic shows how adult beverage consumption across 40 casual-dining and fast-casual restaurants is associated with higher ratings of the overall experience and stronger loyalty for those restaurants serving adult beverages.