Rabobank has published a new report on the global beverage industry.
January 27/New York/Business Wire -- Rabobank has published a new report on the global beverage industry, predicting growth that is lower than historical standards but which can be mitigated by strategic initiatives focusing on direct selling, co-manufacturing and distribution efficiency.
“There can be no doubt that BRIC markets have delivered tremendous growth opportunities for beverage companies over the past decade," the report notes. "However, beverage companies must now adapt to slower growth in BRIC markets by implementing new strategies to reach consumers more efficiently.”