An overwhelming majority of moms (89%) are regularly influenced by coupons to try new food and drink products.
January 30/Chicago/PRNewswire -- An exclusive study of over 2,200 moms who primarily buy food for their family at supermarkets reveals that an overwhelming majority (89%) are regularly influenced by coupons to try new food and drink products. Conducted by the online community Womensforum.com, the "Womensforum.com Supermarket Moms Survey" also finds nearly half (49%) of grocery-seeking moms see it as a frequent occurrence.
When it comes to what kinds of foodstuffs end up in their carts, coupons prompted the "Womensforum.com Supermarket Moms Survey" respondents to make more new product purchases down the snack food aisle (73%) than elsewhere in the store. However, the study shows coupons still hold a great deal of sway beyond newfangled potato chips and pretzels, heavily inspiring moms to buy new products in other categories as well, including: