Americans overwhelmingly prefer chocolate instead of flowers (69 vs. 31%) on Valentine’s Day.
January 30/Washington/Business Wire -- Americans overwhelmingly prefer chocolate instead of flowers (69 vs. 31%) on Valentine’s Day, according to a nationwide survey by the National Confectioners Association (NCA). Women are a little divided on the matter, however, with 59% preferring chocolate compared to 83% of men.
The survey of more than 1,300 adult consumers also suggests that Cupid struck Americans with a love for caramel: it is the most popular flavor in a box of Valentine’s Day chocolates, with 34% of the responses. Chocolate-covered nuts also scored high (24%), with cream-filled (13%) and chocolate-filled (13%) rounding out the pack of top choices.