Across the foodservice spectrum, operators are capitalizing on the popularity of soup and salad.
February 5/Chicago/PRNewswire -- Across the foodservice spectrum, operators are capitalizing on the popularity of soup and salad. Restaurants offering soup and salad now face considerable competition from the retail segment; in fact, 54% of consumers told Technomic that they source soup from home at least once a week. It is vital for restaurant operators to emphasize uniqueness in order to keep soup and salad lovers coming through the door.
"Soup and salad are traditional favorites, but consumers still expect variety and something different on the menu," said Darren Tristano, executive vice president of Technomic, Inc. "Catering to consumers' need for variety when dining out -- while also striking a balance between craveable, healthy, and innovative yet familiar offerings that justify price points -- will be important in driving soup and salad purchases. Operators may also have room to ramp up soup and salad orders by promoting their appeal across dayparts and mealparts."