Researchers say both private label and national brands’ shares of sales remained unchanged during the past year.
In late 2012, Information Resources Inc. (IRI) predicted that private label in the U.S. had hit a proverbial glass ceiling. This prediction has proven true, at least at the macro level, according to a new report, IRI Times & Trends’ “Private Label and National Brands: Paving the Path for Growth Together.”
Researchers say both private label and national brands’ shares of sales remained unchanged during the past year, with private label share of dollar sales inching up slightly--largely due to above-average price inflation within the private label sector. But, the report goes on to illustrate that consumers’ “new normal” puts value in the crosshairs of every purchase decision and paves new roads of opportunity for private label and national brand CPG marketers.