Coca-Cola has outlined a five-point marketing-led plan it hopes will drive a resurgence in its revenues.
February 17/Atlanta/Marketing Week -- Coca-Cola has outlined a five-point marketing-led plan it hopes will drive a resurgence in its revenues, following successive quarters of decline in 2013.
Coca-Cola plans to invest up to $1 billion in marketing campaigns like Share a Coke by 2016 as it looks to turnaround successive quarters of flagging growth.