Americans’ love of sweets has propelled dollar sales of packaged sweet baked snacks and desserts.
February 4/Rockville, Md./Press Release -- Americans’ love of sweets has propelled dollar sales of packaged sweet baked snacks and desserts by a compound annual growth rate (CAGR) of 2.5% since 2008 to reach $13 billion in 2012. "Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends," a report by Packaged Facts, projects retail sales in the market will exceed $14 billion in 2017.
Key drivers of sales growth include higher prices from smaller pack sizes that have higher per unit costs. Smaller sizes and single-serve portions will help drive snack growth as they fulfill consumer desire for indulgence and on-the-go snacking options with some portion control, says Packaged Facts research director David Sprinkle. And one cannot ignore the power of America’s infatuation with the cookie, which annually takes the cake as the market’s top performer. Nearly 80% of U.S. adults say they eat cookies and shelf-stable cookies accounted for 60% of total sales in the packaged sweet baked snacks and dessert segment in 2012.