Ecolabels rarely influence food purchases, according to a study.
February 21/London/Environmental Leader -- Consumers are concerned about sustainability, but their understanding is limited and ecolabels rarely influence food purchases, according to a study by the European Food Information Council.
The “Sustainability labels on food products: Consumer motivation, understanding and use study,” which surveyed 4,408 respondents living in the U.K., France, Germany, Spain, Sweden and Poland, says consumers have a medium to high-level of concern with sustainability issues at a general level. That level of concern -- and understanding -- falls when it comes to making food and beverage choices.