The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts.
February 24/Madison, Wis. -- The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day.
Supported by a major national marketing effort, P3 Portable Protein Pack is poised to become a major force in the growing $19 billion protein-snacking category, which has been driven by consumer desires for protein-rich snacks such as Greek yogurt or protein bars. The on-the-go packs are made of three highly recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.