Younger children under age 9 are a particularly influential demographic for marketers involved in the $639 billion U.S. food and beverage market.
February 18/Rockville, Md./Press Release -- A long-acknowledged reality is that almost any American home with a child present is also likely a household in which a child wields substantial influence over the retail products purchased. Younger children under age 9 are a particularly influential demographic for marketers involved in the $639 billion U.S. food and beverage market, as life-long dietary habits are established during this period and brand loyalty begins. Food and beverage products manufactured and marketed specifically for children account for 4% of overall industry sales with a value of $23 billion, according to "The Kids Food and Beverage Market in the U.S., 7th Edition," a report by market research publisher Packaged Facts.
“Today’s kids are more marketing savvy and nutritionally conscious than any previous generation. They have input on the foods and beverages that their parents buy for them. And as any good marketer knows, the way to develop long-term customers is to hook them early in life,” says Packaged Facts research director David Sprinkle.