Watson introduces Mighty Strong, a new label friendly ingredient to replace azodicarbonimide.
There’s growing consumer demand for simple, short ingredient statements. Likewise, consumer media has put a spotlight on ingredients that are seen to be out of place on the ingredient statement. If an ingredient has a name that is not recognized by a consumer, its safety for use might be questioned.
This presents both a change and an opportunity for the baking industry. Watson offers an innovative line of ingredients—and bakery technology experts—to accelerate a customer’s shift to clean label formulations.