Smart Balance is transitioning its flagship line of buttery spreads to non-GMO.
March 3/Boulder, Colo./PRNewswire -- Smart Balance is transitioning its flagship line of buttery spreads to non-GMO.
Following an extensive revamp of ingredients sourcing and manufacturing processes, Smart Balance buttery spreads landing on some store shelves beginning this month will be non-GMO. A full retail conversion to non-GMO Smart Balance spreads is expected by early summer.
"Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products," said Stephen Hughes, chairman and CEO, of Boulder Brands, parent company to the Smart Balance Brand. "Consumers favor healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to what we leave out. We hear this echoed over and over by our consumers and we are committed to moving in this direction."