Consumers know such familiar phrases as “time in a bottle” and a “message in a bottle.” But, how about “adventure in a bottle?” More supermarket shoppers are finding flavor and appetite adventure in bottles of new dressings, sauces and spreads.
Mintel Group Ltd. says the cooking sauces, marinades and dressings market exhibited steady growth from 2008-2013, with dollar sales increasing 3.5% in 2011, 5.1% in 2012 and 2.9% in 2013. Specifically, researchers say the category posted $7.4 billion in sales in 2013. Broken down, Mintel finds dry sauces leading -- with an estimated $3.2 billion in 2013 sales -- while dressings sold $2.6 billion, and liquid sauces posted $1.6 billion. Officials predict the overall category will grow to $9.1 billion by 2018.