American food shoppers are very mindful about what they place into their shopping carts.
March 25/New York/Cone Communications -- A new survey of American consumers provides some potentially surprising findings that indicate American food shoppers are very mindful about what they place into their shopping carts, and it is not just about price and taste.
While food commercials on television constantly bombard Americans with offerings that focus on price-point and convenience, a 2014 survey by Cone Communications found that people care about where their food comes from and how it is produced. In a poll of more than 1,000 people from a broad cross-section of the shopping public, 77% of respondents said sustainability was an important factor in deciding what to buy, while 74% said buying locally was a significant factor.