Do consumers perceive harder or more rough-textured foods to have fewer calories?
April 15/Tampa, Fla./Journal of Consumer Research -- Previous research has revealed color, taste and smell all affect the way humans eat and enjoy food, but what role does texture play in consumption habits?
Dipayan Biswas, a marketing professor at the University of South Florida, led a study to evaluate whether consumers perceive harder or more rough-textured foods to have fewer calories.