Information Resources, Inc. released its “2013 New Product Pacesetters” report, in which the firm identifies last year’s most successful consumer packaged goods brands.
Information Resources, Inc. (IRI), Chicago, released its “2013 New Product Pacesetters” report, in which the firm identifies last year’s most successful consumer packaged goods (CPG) brands. IRI describes the report as benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Officials note that with 190,000 new UPCs and 9,500 new brand launches hitting the shelves in 2013, new products are certainly high-octane fuel for CPG growth engines.