Americans love their pizza: Three quarters of U.S. consumers eat pizza at least twice a month, according to Technomic’s 2014 “Pizza Consumer Trend Report.”
That’s no wonder, really—few other menu choices hold pizza’s power to please a table of vegetarians, carnivores, traditionalists, the “culinarily adventurous”—and young and old alike. But, how (and where) Americans are consuming pizza is evolving, and Technomic also detects subtle shifts in consumers’ pizza topping and preparation preferences.