Restaurant visits by families with kids have been declining since 2008.
Chicago/Press Release -- Restaurant visits by families with kids (those including children under age 13) have been declining since 2008, reports The NPD Group. Families with kids made 1 billion fewer visits to U.S. restaurants over the past six years, compared to 306 million fewer visits by adult-only parties, finds a new NPD foodservice market research report.
Restaurant visits by families, which represent $83.7 billion or 20% of total restaurant sales, have dropped across all segments and meal periods, with supper hit especially hard, according to NPD’s Parties with Kids: Motivating More Visits report. Full-service restaurants experienced the majority of the visits losses, accounting for 70% of all declines from 2008 to 2013. Traffic losses were observed for both lower- and higher-income households.