Whether built on a bun, a tortilla or between slices of bread, sandwiches remain one of Americans’ favorite convenient meal solutions. U.S. consumers eat an average of 3.6 sandwiches a week, Technomic’s 2014 “Sandwich Consumer Trend Report” finds.
However, they’re preparing more of their sandwiches (54%) at home. Consumers estimate that 54% of their sandwiches are made at home. In 2012, that share was 51%. Further, they’re not overwhelmingly satisfied with the variety of sandwiches offered at limited- or full-service restaurants (around 55% report being satisfied with their restaurant sandwich options), and they see room for improvement on the availability of more healthful choices.