Jordi Ferre takes the newly established position of chief operating officer for PureCircle.
Oak Brook, Ill./Press Release -- Magomet Malsagov, CEO of PureCircle, a producer and marketer of stevia products, announced the appointment of Jordi Ferre to the newly established position of chief operating officer for the company. In this role, Ferre reports to CEO Malsagov and will be driving the optimization and management of the company’s global operations. This covers everything from leaf sourcing to manufacturing and commercial endeavors.
“Having Jordi in this role will strengthen the corporate team as we align ourselves for further global growth,” said Malsagov. “It has always been our vision for stevia to become a mainstream sweetener for food and beverage products around the world. To achieve this vision, we need a consistent and ample leaf supply, the infrastructure to produce and deliver natural sweeteners and flavors, and excellent customer service. This will ensure our naturally-sourced stevia is readily available to the market. We believe stevia will help transform “regular” products, giving them a new, lower caloric norm.”