Ranch flavor is the top ready-to-use dressing flavor shipped to foodservice outlets, reports The NPD Group.
Ranch flavor is the Swiss Army knife of salad dressings. It dresses salads, gets kids to eat their vegetables, and adds oomph as an ingredient—all reasons why it is the top ready-to-use dressing flavor shipped to foodservice outlets, reports The NPD Group. Ranch controls double the share of dollars and units shipped, as compared to blue cheese dressing, which holds the number two spot in the ready-to-use salad dressing category.
Besides holding the number one spot, ranch dressing sales are growing in an otherwise flat category. Dollar sales volume of ranch flavor salad dressing shipped through broadline foodservice distributors to total foodservice outlets was up 3%. Meanwhile, total salad dressing dollar sales were flat during the year ending December 2013 compared to the year prior, according to NPD’s SupplyTrack.