When new beverage company Golazo Inc. entered the market offering “healthier natural sports and energy drinks,” it made the introduction with several flavors of beverages designed to provide hydration, electrolyte replacement and quick energy.
The company’s philosophy called for a clean ingredient statement, and it further emphasized its commitment to the natural category by working with the Non-GMO Project to certify its formulations. (The Non-GMO Project is a Bellingham, Wash.-based, non-profit organization “committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices.”)